British grocery chain Tesco has decided to take another stab at mobile technology by developing a smartphone to be released by the end of the year. This follows the success of the company’s tablet, Hudl, launched in 2013.
The goal with the new Android phone and the existing tablet is to give users access to better mobile shopping with Tesco, all while maintaining the same features of other smartphones. Users can still download games and entertainment apps on their phones, but they can also enjoy a bundle of pre-loaded apps for Tesco products.
The new Hudl phone will be aggressively priced at £300, and Tesco CEO Philip Clarke says it will be able to compete with the “best smartphones available.” Clarke did not reveal anymore details about the launch.
A new model of the tablet Hudl will be released in September. The original Hudl sold 400,000 units in its first three months and has since sold a total of 550,000 units.