While Verizon and AT&T still reign supreme as the leaders in the smartphone industry, T-Mobile has finally overtaken Sprint to become the third leading provider. During the first quarter of 2014, T-Mobile sold more new smartphones than Sprint.
Much of the reason behind T-Mobile’s success is the fact that the company dramatically dropped its prices to attract more subscribers. Because of that, T-Mobile ended up buying 6.9 million smartphones during the first three months of the year, compared to Sprint’s 5 million.
Neil Shah, analyst at Counterpoint Technology Market Research, told the New York Post, “Sprint doesn’t have that much demand to sell into. They will have to up their strategy.”
Smartphones now make up 87% of the cell phone market. AT&T, Verizon and T-Mobile now offer smartphone finance plans for their users, placing Sprint at a competitive disadvantage.
Apple and Samsung devices made up over two-thirds of the purchases in the first quarter.