Surveys Show Bigger Is Better in Smartphone Market

Set of touchscreen smartphones

Several years ago, cell phone providers were striving to create small phones instead of the bulky Nokias that once ruled the market. Now, a new trend has emerged in the smartphone industry. Smartphones are beginning to grow to tablet-sized proportions, and surveys indicate that’s just what America wants.

The introduction of phones like the iPhone 6 and the Samsung Galaxy Note 4 mark a progression into the world of “phablets” – phones that are designed to be almost the size of tablet devices.

Kantar Worldpanel ComTech conducted a survey of over 20,000 people and found 42% of people consider screen size a key component of phone selection. The report says, “Our data clearly shows that bigger is better for most consumers.”

In June of this year, RBC Capital Markets surveyed 4,000 smartphone users who originally had no intentions of upgrading to the iPhone 6. Over one-third of the respondents (35%) said they would consider upgrading if the screen size was larger than the iPhone 5s.

How big will these phones get? A survey from Accenture in the UK found that 5-5.9 inch smartphones are seeing the most growth at the moment, which could indicate more changes in the future. If you feel oddly compelled by these oversized smartphones, now you know you’re not alone.

About Lynn Oldshue

Lynn Oldshue is a PR professional who has worked with the Birmingham Zoo, Coca – Cola , the Alabama Theatre, and the Saenger Theatre. She has covered personal finance issues for 10 years. Lynn can be contacted at [email protected]