Sprint customers may soon have a new way to upgrade their cell phones, thanks to the company’s new Direct 2 U hand-delivery program.
Under the new program, customers can upgrade their phones without having to leave their homes. A Sprint representative will drive their desired phone directly to the customer’s home. For security measures, consumers may also choose to meet the representatives at a more neutral location, like a restaurant or park.
Sprint has invested in 5,000 company-branded cars and trained hundreds of contractors to set up and operate their phones. The contractors bring the specific phone the customer has ordered, as well as a range of similar devices in case the customer changes his mind.
The outreach efforts allow customers to get one-on-one attention with an expert to transfer contacts, upload email account information, and understand the features of the new phone. Phone users who may have been embarrassed about asking questions in a store can get the information needed to fully enjoy their devices. Direct 2 U is also very beneficial for homebound customers as well as people with mobility challenges.
“It’s as if we are adding 5,000 additional stores. However, these mobile stores will be continuously on the move based on customer demand,” said Sprint’s CEO Marcelo Claure in a statement.
Direct 2 U started in Kansas City last Monday, and began in Chicago and Miami yesterday. Other locations will continue to be added if the program proves successful.