Many Purchases Made on a Smartphone are Researched on Other Devices

Shopping on a smartphone is now a major source of revenue for retailers, but many of the final sales made on phones are actually researched on a tablet or PC.

According to a study from Barilliance, 59% of smartphone purchases were researched on a smartphone. But 41% were not: 31% started from browsing on a PC, and 10% originated from looking around on a tablet. While the majority of smartphone sales originate on the phone itself, researchers have now determined that consumers are actively using other devices before making a purchase.

For transactions made on a tablet, 79% started on that tablet and 16% came from browsing on a PC. Only 5% of the purchases were the result of shopping on a smartphone.

In the case of purchases made on a PC, the vast majority of them originated on that device. 95% began on a PC, while 3% came from browsing on a tablet and the remaining 2% came from browsing on a smartphone.

As we begin to merge into the era of the fablets (large phone almost the size of tablets), we may see a rise in smartphone purchases that start on the phones themselves. For now though, it seems that many buyers are still looking to larger screens to compare prices and products online.

About Lynn Oldshue

Lynn Oldshue is a PR professional who has worked with the Birmingham Zoo, Coca – Cola , the Alabama Theatre, and the Saenger Theatre. She has covered personal finance issues for 10 years. Lynn can be contacted at [email protected]