Smartphone use in America has significantly increased since 2012, according to the latest Total Audience Report from Nielsen. In just two years, consumers have increased the time they spend on their smartphones by over 60%, from 53 minutes a day to 1 hour, 25 minutes.
The study also showed Americans are spending a lot more time watching video content from the Internet. There was a 38% increase from the fourth quarter of 2013 to 2014.
On average, adults over the age of 18 reported over 11 minutes of time per week watching a video on a smartphone. They also reported 6 hours and 48 minutes of time per week using any app or web browser on their phones.
The study primarily focused on the adoption of Subscription Video On Demand services in the United States. More than 40% of American homes have SVOD access, with 13% using multiple devices to access these services. This has caused a shift in the amount of time families now spend watching live streaming TV. Between 2012 and 2014, live television time dropped by 19 minutes a day, while time-shifted TV and smartphone use saw a steady increase.
American adults still spend over 32 hours a week in front of a traditional television. SVOD may be gaining ground, but it has not stopped Americans from being glued to their flatscreens.
As new technologies continue to emerge, Americans will have even more ways to enjoy the shows and movies they love. There has been a noticeable shift in the way adults and children view digital entertainment, but the demand for it remains the same.