Apple dominated the market for holiday phone sales, but it seems Samsung had the last laugh for 2014. The company managed to surpass Apple in customer satisfaction in the latest reports from the American Consumer Satisfaction Index.
To be fair, Samsung didn’t beat out Apple by much. In a survey of over 70,000 people, Samsung managed to score two points ahead of Apple in the rankings. Samsung did see a fairly significant increase in their satisfaction ratings, going from a score of 76 points to a score of 81. Apple, by comparison, saw a drop of two points–from 81 to 79–between 2013 and 2014.
Samsung also managed to trump Apple in the satisfaction survey conducted in the middle of 2013, right before the release of the iPhone 5s.
A JD Power satisfaction survey released earlier in 2014 showed Apple to the leading brand in customer satisfaction, although Samsung was not far behind. HTC, Motorola, Nokia and other providers lagged far behind these two providers in customer satisfaction levels.
This may not be a big victory for Samsung, but it is a sign they can still compete with Apple.