Black Friday sales provided another indicator that more business is now being done on mobile devices.
According to the Adobe 2014 Digital Index Online Shopping data, 27% of the online sales on Black Friday were done on either a smartphone or a tablet. This was a 3% increase from the 24% on Black Friday a year ago.
Mobile devices played an even greater role on Thanksgiving Day. 29% of the online sales took place on a tablet or smartphone, up from 21% in 2013. Smartphone sales almost doubled from 7% to 13%, while tablet sales increased slightly from 14% to 16%.
Mobile traffic was so strong that it may have played a role in crashing the Best Buy website on Thanksgiving and Black Friday.
Another report on Cyber Monday sales showed the powerful impact on mobile shopping.
According to the IBM Digital Analytics Benchmark, online sales grew 8.5% versus 2013, and mobile sales increased 27.6% versus year ago figures. Mobile sales accounted for 22% of total Cyber Monday online sales.
As a whole, iOS shoppers proved to be the more valuable customers on Cyber Monday, spending an average of $114.79 compared to Android’s $96.04. iOS users accounted for 28.7% of all online traffic, while Android only made up 12.2%.