Microsoft introduced the Lumia 535 smartphone today, its first handset that is not under the Nokia name.
Microsoft acquired Nokia, the Finnish telecom company, in April of this year for $7.2 billion.
The phone will be introduced in emerging smartphone markets and will compete in the burgeoning low-priced category. Lumia 535 will cost 110 Euros or approximately $137 in the United States.
The phone will have a five-inch screen when measured diagonally, as well as a five megapixel front-facing camera.
Microsoft posted a statement on their blog about Lumia, saying, “Microsoft is delivering the power of everyday mobile technology to everyone.”
Microsoft hopes the Lumia 535 will also help spark new interest in the Windows Phone operating system. According to the latest market share figures from IDC, the Windows Phone OS only accounts for 2.5% of the world’s mobile devices. This is far behind the 84.7% share of Android and 11.7% share for Apple iOS. With the right formula and the right phone, Windows OS may be able to become more of a factor in the smartphone industry.