McDonald’s is working on a new smartphone ordering system that allows you to bypass the drive-thru line. Place the order on your phone, wait in the parking lot, and someone will bring out your food.
Smartphone ordering is still in the early stages of its development, but is currently being tested in the Columbus, Ohio area. Several locations now have “mobile ordering stations” where users can go to place their orders.
The process requires a customer to download an app on a smartphone, place an order through the app, scan the QR code on the mobile ordering station, pay through the phone, and wait for someone to bring out the order. There are no lines to stand in or misunderstood orders. The whole process is streamlined.
Of course, there is the question of how popular this option will become. There may soon be lines at the mobile ordering station if everything works well. Furthermore, McDonald’s may have to hire an employee to be responsible for putting these orders together and making sure they get out to the customers, similar to what they have for drive-thru orders.
Is smartphone ordering the way of the future? The McDonald’s test will give us an indication of its viability.