Kodak and Polaroid Still Compete, Now with Smartphones

Kodak and Polaroid have slugged it out for years in the camera market. But the incredible quality and minimal costs of digital photography have made the two business giants practically irrelevant.

Both companies have turned their focus on creating new smartphones they hope will appeal to their nostalgic audiences. These phones may not be as high-tech as the latest Samsungs and iPhones, but they do have some attractive features.

Polaroid has unveiled several smartphones over the last month, including a slim phone dubbed the Flip that features a quod-core processor and 1 GB of RAM. Another phone, known as the Selfie, runs on an octa-core chip, with 2 GB of RAM and a 720p 5.5 inch display. These models may lack some of the sophistication of many modern devices, but they are still sleek enough to be relevant.

Kodak’s new phone, the IM5, is not quite as impressive as the phones from its camera counterpart. The phone has a 720p 5 inch display and runs off a low-end octa-core MediaTek processor. It has 2 GB of RAM and a rather antiquated front page, but overall, it does what any smartphone needs to do. Not surprisingly, the phone comes with a 13 MP rear camera that is better than entry-level smartphones but still may not be up to par with the Galaxy phones on the market.

Will smartphones revitalize the Kodak and Polaroid brands? The jury is still out. Nevertheless, it is nice to see that these companies are doing what they can to stay up to date with modern technology.

About Lynn Oldshue

Lynn Oldshue is a PR professional who has worked with the Birmingham Zoo, Coca – Cola , the Alabama Theatre, and the Saenger Theatre. She has covered personal finance issues for 10 years. Lynn can be contacted at [email protected]