A new study from Baylor University found that women in college spend an average of 10 hours a day on their cell phones, while men “only” spend 8 hours. These alarming statistics not only indicate the reality of cell phone addiction, but they also show that women are more susceptible to the addiction than men.
“As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” said James Roberts, Ph.D., Professor of Marketing at Baylor. “We need to identify the activities that push cellphone use from being a helpful tool to one that undermines our well-being and that of others.”
Baylor’s study was conducted through an online survey of 164 college students. It measured 24 common activities on cell phones and found significant differences in them between the sexes. Key findings from the study include:
- Respondents spent the most time texting (94.6 minutes), sending emails (48.5 minutes), checking Facebook (38.6 minutes), surfing the Internet (34.4 minutes) and listening to music (26.9 minutes) per day.
- Men sent the same amount of emails as women but spent less time doing so. Roberts said this indicated that men were sending “shorter, more utilitarian messages than their female counterparts.”
- Women spent more time on their cell phones, even though men are historically more interested by technology than women. This is likely due to the social aspects of cell phones, not so much the technology.
- 60% of college students admitted they may be addicted to their cell phones.
Other researchers on the study included Luc Honore Petnji Yaya from Universitat Internacional de Catalunya in Barcelona, Spain; and the late Chris Manolis, Ph.D. from Xavier University in Cincinnati, Ohio.