BlackBerry recently announced the launch of a new smartphone, known as Passport, aimed to merge physical keyboard technology with the demand for phablets. BlackBerry managed to completely sell out of Passports within the first few hours of the phone’s availability online, with sales of 200,000 phones.
While this number is impressive by BlackBerry’s standards, it is a mere drop in the bucket compared to Apple’s 10+ million phone sales over the course of a single weekend. Nevertheless, there were only 2.4 million BlackBerry devices sold in the second quarter of this year, making 200,000 a good day for the company.
Analysts estimate that BlackBerry only accounts for half a percent of the current smartphone market, but this surge of new users may put the company back on the right track. CEO John Chen took over the company in 2013, and since then, he has been making vast improvements to get BlackBerry back on the profitable side. The company is not back in black just yet, but Chen hopes to be by the end of 2015.
As BlackBerry continues to refocus its efforts, it shows encouraging signs of a possible comeback. There are no indications the company will ever return to its glory days, but at least it will have a name in smartphones once again.