New BlackBerry Leap to Hit Shelves Next Month

A new phone from BlackBerry known as the BlackBerry Leap was unveiled last week at the Mobile World Congress in Barcelona. This phone will be replacing the Z3, and is hoping to make an impact in the emerging markets where BlackBerry still has a strong following.

The BlackBerry Leap is scheduled to hit the market in April for approximately $275. It will be arriving in the United States and select European markets, particularly areas with high sales for the Z3. The Z3 made its debut at last year’s Mobile World Congress, and so far, it has been hit or miss for consumers.

The Leap will have a 5 inch touchscreen display, a 1280 x 720 pixel resolution, an 8 megapixel camera and 16 GB of storage. It also claims to have 25 hours of battery life.

This is not the only device that BlackBerry plans to launch in the coming months. There are two other models that may soon come to market, and both have a slide out keyboard. One of the phones is said to feature a “dual curve all touch display,” which may be similar to Samsung’s curved displays being introduced this year.

BlackBerry hopes all three of these new phones generate some much-needed revenue for this somewhat forgotten mobile manufacturer. While Samsung and Apple continue to dominate this industry, BlackBerry aims to reestablish its name in the smartphone industry with products designed for developing markets.

About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor. Natalie can be contacted at [email protected]