Apple iOS Continues to Gain Ground on Android

The Apple iOS is gaining a larger portion of the market. The company’s share of smartphone subscribers in a recent comScore survey jumped up 0.6% from February to May, 2014.

Android remained the leading platform with 52.1% of subscribers during each of the last two quarters. But Apple’s market share jumped from 41.3% to 41.9%. Microsoft held 3.4% share during both quarters. Blackberry’s market share dropped from 2.9% to 2.3%.

comScore estimates that there are 169 million smartphone owners in the United States, up 4% since February. Smartphones now make up approximately 70% of the cellular market. With many new smartphones coming into the market later on this year, those numbers could go even higher.

Apple increased its market share of smartphone sales, increasing from 41.3% to 41.9% in the last three months. Samsung phone sales also increased from 27% to 27.8%, while LG and HTC both lost 0.3% market share. Motorola’s share remained the same in both quarters.

Apple has now started their Back to School discount program, which could lead to bigger profits for the company in the coming quarter.

About Lynn Oldshue

Lynn Oldshue is a PR professional who has worked with the Birmingham Zoo, Coca – Cola , the Alabama Theatre, and the Saenger Theatre. She has covered personal finance issues for 10 years. Lynn can be contacted at [email protected]