Apple Devices Dominate Holiday Activations

Apple had a tremendous Christmas.

Apple devices accounted for over half (51.3%) of all activations during the December 19-25 time period, according to new data released by Flurry. This was nearly three times the number of activations of its closest competitor, Samsung (17.7%). Nokia ranked third with 5.8%.

The Flurry data also showed that Americans downloaded a significant number of apps on Christmas Day. An average of 2.5 apps were installed on Christmas Day, compared to the average of 1.0 installed during the first three weeks of December. Games and messaging apps saw the highest increase in app installs on Christmas Day.

There is a significant movement to larger phones, especially since Apple has introduced the iPhone 6 Plus. During the week prior to Christmas, 13% of new device activations were phablets, up substantially from 4% in 2013.

About Lynn Oldshue

Lynn Oldshue is a PR professional who has worked with the Birmingham Zoo, Coca – Cola , the Alabama Theatre, and the Saenger Theatre. She has covered personal finance issues for 10 years. Lynn can be contacted at [email protected]