Industry experts had high hopes that Apple Pay would boom in popularity, especially after 1 million mobile wallets were activated in the first 72 hours after the iPhone 6 was released. However, a new survey showed 85% of iPhone 6 owners have never even tried Apple Pay.
Only 6% of iPhone 6 owners use the service, and another 9% have tried it but were not utilizing the app.
The survey, entitled Apple Pay By the Numbers: Adoption and Behavior, was done by InfoScout and PYMNTS.com, and included over 1,000 owners of iPhone 6 devices.
Earlier this month, Apple CEO Tim Cook announced Apple Pay is now accepted at more than 700,000 locations, including 50,000 vending machines and dozens of retail chains in America. Most new credit card terminals that comply with upcoming EMV technology laws also work with near field communications (NFC), which means they can accept Apple Pay and other mobile wallets just as easily as they can read credit cards. Thus, it appears there are ample opportunities for consumers to use Apple Pay in their daily lives.
The question is: why aren’t they?
Part of the reason for the slow adoption rate may be that Apple Pay is only available on NFC enabled devices: iPhone 6, iPhone 6 Plus, iPad Mini 3, iPad Air 2 and the Apple Watch. Apple users with older generation iPhones and iPads cannot take advantage of the mobile wallet without upgrading to a new device. This is an obvious attempt to convince users to upgrade, but it is also an obstacle to the spread of Apple Pay.
Apple must also overcome the apprehension many consumers have about mobile wallets. A January survey from ChangeWave Research showed 84% of Americans are concerned about storing their financial information on their mobile devices.
Apple Pay may be faring better than other mobile wallets on the market, but it still has a long way to go to be considered a success.
“Apple still appears to be struggling to get beyond a small percent of early adopters,” said Karen Webster, CEO of PYMNTS.com.